Today, the patient journey is still in its infancy. But patients increasingly choose healthcare providers who can respond to their needs. Improving patient experience is about improving the sum of all interactions that influence patient perceptions across the continuum of care. This starts with engaging people before they become patients and it continues with the diagnostic and therapeutic experience in a care setting. Ultimately what matters to patients are treatment outcomes that lead to higher-quality of life. Patients stay loyal to health systems that create excellent experiences.