We use different types of cookies on our websites, depending on their function and purpose: technically necessary cookies, preference cookies, statistics cookies, and marketing cookies.
Technically necessary Cookies
These cookies enable basic functions of our websites. They are essential for accessing our websites and using the websites' basic functions. Without the use of these cookies, the website cannot be used or cannot be used properly. For example, they enable navigation on the website or access to secure website areas. Technically necessary cookies are, for instance session cookies, that save user settings or opt-out cookies and cookie consent settings with which the cookie settings for the website are saved and can be adjusted if necessary.
Preference Cookies
Preference or personalization cookies allow to adapt our web pages to your preferences in terms of behavior or appearance. They also store information that you have already entered (e.g., user ID or region) in order to offer you convenient, personalized functions. These cookies also make it possible to recognize which data has already been collected from you and which content you have consumed. This data is used to progressively personalize your user profile and the information shown on the website. If you give also marketing consent via our website the data which is collected through preference cookies can be combined in a profile with data from all sources, you use to get in contact with us to personalize our communication with you.
Statistics Cookies
Statistics cookies help us to understand the interaction with websites by collecting and reporting information pseudonymously. In general data collected by statistics cookies are for statistical purposes only (e. g. analyzing and reporting visitor interactions with a website). Statistics cookies allow an analysis of the use of the website to improve the performance of the websites and their usability or to detect and correct errors. For this purpose, statistics cookies collect, for example, information about the Internet browser and operating system used, the domain name of the website you have previously visited, the number of visits, the average duration of the visit and the pages accessed. The information collected with the help of cookies is summarized and analyzed in such a way that it cannot be assigned to a specific person without combining it using other information. If you give also marketing consent and accept the preference cookies the data which is collected through statistics cookies can be combined in a profile with data from all sources, you use to get in contact with us to personalize our communication with you.
Marketing Cookies
Marketing Cookies and smart pixels originate from external advertising companies (third party cookies) and/or external providers. They are used to collect information about the websites you visit, including subpages, products searched for, clicked on and purchased, offers, ads and information, in order to create targeted content for the visitors and play out content based on the interests. For example, they register whether a website has been visited and what content has been used.
It is also used to limit the frequency with which an ad appears and to measure and improve the effectiveness of offerings. We also share information about the use of our websites with our partners for social media, advertising, and analytics or cookies are linked to third-party site functionalities. Our partners may combine this information with other information that you have provided to them or that they have collected as part of your use of their services. These cookies enable us to offer you more relevant content tailored to your interests and to show you personalized content. If you give also marketing consent and accept the preference cookies the data which is collected through marketing cookies can be combined in a profile with data from all sources, you use to get in contact with us to personalize our communication with you.