Meeting patients where they are

Insights Series, issue 44 

André Steinbuss and his team engage in thought leadership and portfolio-related activities for digitalizing healthcare. Previously, André spent almost ten years in various positions in marketing with a focus on diagnostic imaging at Siemens Healthineers. André graduated in medical technology engineering at the University of Applied Sciences in Luebeck. Before joining marketing, he spent ten years in research and development in the hearing instrument business of Siemens. During this time, he has authored multiple patents and publications.

Isabel Nieto Alvarez, Senior Key Expert on Improving Patient Experience at Siemens Healthineers 
Isabel is passionate about innovating and transforming the experience of care to be human centered. She is an expert of the Siemens Healthineers Global Innovation Network on mental and physical stressors in the experience of care, and leads cross-functional teams in innovative projects on patient experience. Prior to her current role, she has served as a marketing manager and business developer for the company, and as Professor at the Universidad Anáhuac, México focused on sustainability in healthcare for medical students and psychology. She is a biomedical engineer from Universidad Iberoamericana in Mexico, holds a Master in Science on Mind and Body Medicine from Saybrook University in California, U.S. and Certifications on Leadership in Healthcare without Harm and Design.

Thought Leadership Manager Digitalizing Healthcare at Siemens Healthineers 
Joanne has had fifteen years of marketing experience in Siemens Healthineers as marketing director for the diagnostics division based in New York and as Head of Marketing for ASEAN countries based in Singapore. Joanne graduated from UCLA with a degree in molecular biology. Before joining Siemens Healthineers, Joanne was a research scientist in Quest Diagnostics (formerly Celera) and has authored multiple publications.

Global Head of Improving Patient Experience at Siemens Healthineers
She develops strategic approaches to deliver high value care, by providing patient experience-focused solutions, best practices, and thought leadership content. Christina began her healthcare career at Harvard Medical School, Boston, U.S., then continuing in the Brain and Cognitive Sciences Department at MIT, Boston, finally moving into industry at Siemens Healthineers, Germany. Here, she served as the Director of Global Ultra- High Field MRI Solutions, focusing on business strategy, KOL-based collaborations in innovation/clinical translation, and product management for the first worldwide clinical 7T MRI system. Christina holds a PhD in Medical Physics from King’s College, University of London, UK.

André Steinbuss and his team engage in thought leadership and portfolio-related activities for digitalizing healthcare. Previously, André spent almost ten years in various positions in marketing with a focus on diagnostic imaging at Siemens Healthineers. André graduated in medical technology engineering at the University of Applied Sciences in Luebeck. Before joining marketing, he spent ten years in research and development in the hearing instrument business of Siemens. During this time, he has authored multiple patents and publications.