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The woman who shapes products
The woman who shapes products
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Industrial and product design
Why I wanted to work as a product designer in the medical technology field? Because I want to design products that have real importance for people.
Stefanie Gügel-Wild
Lead Industrial Designer, Siemens Healthineers
#Futureshaper
Watch now: #Futureshaper video portrait of Stefanie
Product design starts with research
User Experience Team
Our UX Team is looking for support! Curious to learn more? View the current recruitment postings here:
![#Futureshaper: All product design considerations focus on user experience (UX).](https://corporate.webassets.siemens-healthineers.com/df3a1e6517acc3d4/932d3d2424cd/v/25f538882c81/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image1.jpg)
It´s all about UX
All product design considerations focus on user experience (UX).
![#Futureshaper: Product design is teamwork](https://corporate.webassets.siemens-healthineers.com/0f27c46c172b5468/3c05f593d9f7/v/c5a03b074c67/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image2.jpg)
Stefanie together with Timo Freitag from the UX Operations Team and Industrial Designer Sebastian Dennert. Every product design is created by a team of experts.
![#Futureshaper: It starts with a sketch - Stefanie doing a simple hand-drawn sketch](https://corporate.webassets.siemens-healthineers.com/547b964ba2254e89/d6d47b1dedf0/v/a37f09d996ee/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image3.jpg)
It starts with a sketch
The initial product visualization is often a simple hand-drawn sketch. But, as Stefanie explains, the basic design concept must be clearly recognizable.
![#Futureshaper: "Maker Space" is the name of the industrial designers' in-house workshop. Here's where the team builds the first product prototypes.](https://corporate.webassets.siemens-healthineers.com/e5350d1eac50df91/cfdfa1bf3e28/v/810140e55207/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image4.jpg)
The home base of "makers"
"Maker Space" is the name of the industrial designers' in-house workshop. Here's where the team builds the first product prototypes.
![#Futureshaper: The designers often construct the first sub-component prototypes of the planned product from foamcore board.](https://corporate.webassets.siemens-healthineers.com/2e3177dde6e3592c/f7bc152cadaa/v/f700b86b8850/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image5.jpg)
Genuinely hand-made
The designers often construct the first sub-component prototypes of the planned product from foamcore board.
![#Futureshaper: the designers generate digital product models using computer-aided 3D modeling software.](https://corporate.webassets.siemens-healthineers.com/7dbc35e2ccfb0624/e8e2ed7aab2b/v/76d56bdf80c1/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image6.jpg)
Digital 3D models
They generate digital product models using computer-aided 3D modeling software.
![#Futureshaper: Stefanie and her team use virtual reality (VR) to create a very realistic impression of the future full-size product.](https://corporate.webassets.siemens-healthineers.com/fe616a131952fd18/feb4da033dbe/v/0ffc6d772bfd/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image7.jpg)
Diving into virtual reality
The team uses virtual reality (VR) to create a very realistic impression of the future full-size product.
![#Futureshaper: Awards won by the Industrial Design Team hang on the Award Wall. The Red Dot Design Award won for the MAGNETOM Free.Max was added in 2021.](https://corporate.webassets.siemens-healthineers.com/2645a02a18a222f3/5bf9ec15018d/v/1a2a06f4902a/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image8.jpg)
Wall of fame
Awards won by the Industrial Design Team hang on the Award Wall. The Red Dot Design Award won for the MAGNETOM Free.Max was added in 2021.
![#Futureshaper: Stefanie sitting on the bed of an MR scanner](https://corporate.webassets.siemens-healthineers.com/d61c6fea290d61f0/da30ef659d88/v/62ae9713847d/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image9.jpg)
Outstanding design
Stefanie was the design lead responsible for designing the award-winning MRI scanner.
![#Futureshaper: Still life with style: A pair of statement glasses and sneakers are part of Stefanie's standard "work attire".](https://corporate.webassets.siemens-healthineers.com/40d556e8b3b34110/75a804bc7bd8/v/dbcf5e52be03/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image10.jpg)
"Designer" outfit
Still life with style: A pair of statement glasses and sneakers are part of Stefanie's standard "work attire".
![#Futureshaper: All product design considerations focus on user experience (UX).](https://corporate.webassets.siemens-healthineers.com/df3a1e6517acc3d4/932d3d2424cd/v/25f538882c81/siemens-healthineers_perspectives_futureshaper_product_design_gallery1_image1.jpg)
It´s all about UX
All product design considerations focus on user experience (UX).
Design thinking
![#Futureshaper: product design process is based on 'design thinking'](https://corporate.webassets.siemens-healthineers.com/154f8dfb78692249/034aad48877f/v/7b610c8587ed/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image1.jpg)
Extensive preliminary considerations, modeling, and testing are needed before products take on their final appearance. Everything is based on the "design thinking" approach.
![#Futureshaper: product design process - define](https://corporate.webassets.siemens-healthineers.com/020b413ef1b7d75d/e7cdb2fc1f14/v/a15dc08bf41f/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image2.jpg)
First, the team defines the basic prerequisites and strategy. What problem will the product solve? What parameters must the product fulfill?
![#Futureshaper: product design process - observe](https://corporate.webassets.siemens-healthineers.com/5b2bffcffa1a7cd6/198f718deb13/v/57fb4edfc471/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image3.jpg)
The UX Team then conducts in-depth research, observational analyses, and surveys targeting users and customers to find out exactly what they need.
![#Futureshaper: product design process - evaluate](https://corporate.webassets.siemens-healthineers.com/2d42f3f01c9d9cad/4f31aadd6ee5/v/3367afd46d44/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image4.jpg)
The team evaluates the insights they've gained to acquire the deepest possible understanding of the subject matter, and combines this knowledge with the technical requirements.
![#Futureshaper: product design process - ideate](https://corporate.webassets.siemens-healthineers.com/380d8dd696c4b1fc/2d7917297803/v/36980f00d684/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image5.jpg)
They then draft initial, simple sketches and visualizations of the product's design.
![#Futureshaper: product design process - prototype](https://corporate.webassets.siemens-healthineers.com/973d62fdf66b4d6c/e5c6856d7cfb/v/fba64c828989/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image6.jpg)
Next, the team constructs design prototypes of the product, right through to full-size models called mockups.
![#Futureshaper: product design process - test](https://corporate.webassets.siemens-healthineers.com/32b4d175a73c44b4/51b1ffe43a5e/v/380c9d443552/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image7.jpg)
These prototypes undergo extensive test scenarios. Users deliver feedback on the product design's ease-of-use.
![#Futureshaper: product design process - improve](https://corporate.webassets.siemens-healthineers.com/974d5c562b682d47/4f9a72858517/v/267f6fbed64c/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image8.jpg)
The team continues to improve the design based on these test results and the feedback received, and the visualizations become steadily more detailed.
![#Futureshaper: product design process - implement](https://corporate.webassets.siemens-healthineers.com/998620d22b40eeff/24ee4b4ff46d/v/c2cddc11f19a/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image9.jpg)
The product's design aspects and technical components are finally brought together, tested and finalized in the production plants.
![#Futureshaper: product design process - iterativer Prozess](https://corporate.webassets.siemens-healthineers.com/9189f601c4a1bc69/5dde59d0c9d3/v/20c89016eb9b/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image10.jpg)
The team can repeat prior process steps at any time, depending what will best optimize the product design in each case.
![#Futureshaper: product design process is based on 'design thinking'](https://corporate.webassets.siemens-healthineers.com/154f8dfb78692249/034aad48877f/v/7b610c8587ed/siemens-healthineers_perspectives_futureshaper_product_design_gallery2_image1.jpg)
Extensive preliminary considerations, modeling, and testing are needed before products take on their final appearance. Everything is based on the "design thinking" approach.
Under Section 1 of the German Act on the Legal Protection of Designs (DesignG), design means:
Quelle:
https://www.gesetze-im-internet.de/englisch_geschmmg/englisch_geschmmg.html#p0016
![#Futureshaper: design guide overview](https://corporate.webassets.siemens-healthineers.com/59ca3af30a96be2e/0221d45be97a/v/af0e92203ec3/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image1.png)
Stefanie co-developed the color and form language of our products in collaboration with her team colleagues. This language is backed by a sophisticated concept:
![#Futureshaper: the 'Color Triad'](https://corporate.webassets.siemens-healthineers.com/abaee8af88b0dc5d/bbbf87ba083c/v/b979d0d5f427/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image2.png)
The three colors Signal White, Healthy Orange, and Aero Silver (or Aero Gray) together make up the uniform color scheme of all Siemens Healthineers products.
![#Futureshaper: the colour effect](https://corporate.webassets.siemens-healthineers.com/d1430871b520d3bb/546b53765630/v/5eaa125812ff/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image3.png)
White lends a light and elegant effect as a primary color. Gray stands for technological reliability, and orange for the connectivity of our products.
![#Futureshaper: the 'layering'](https://corporate.webassets.siemens-healthineers.com/3909d8a84a15e2d4/0f73ccb1f8d6/v/7ca3c0c3e023/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image4.png)
The design consists of three layer elements: The white shell encloses everything – harmonious and comforting. The gray core holds the technical elements.
![#Futureshaper: the 'stage'](https://corporate.webassets.siemens-healthineers.com/29c54250da7f2096/5b9f6f10f7a2/v/ba178d413da4/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image5.png)
The horizontal, orange-colored stage creates a bond between the "technical" (gray) and "emotional" (white) levels. It bears the product name.
![#Futureshaper: three styles, reduced style](https://corporate.webassets.siemens-healthineers.com/0353826a7478ac1f/6ac9f8ef97d4/v/882a41ff050d/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image6.png)
Reduced design styles stand for the authenticity and approachability of our brand. Geometric shapes and rounded-off edges communicate a sense of comfort.
![#Futureshaper: human simplicity](https://corporate.webassets.siemens-healthineers.com/b693e72b7ae83dba/39daeea1ef34/v/d1ceeb243ae0/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image7.png)
This design feature shapes the overall visual character: it stands for safety, tradition, care, and a people-centric approach.
![#Futureshaper: rational precision](https://corporate.webassets.siemens-healthineers.com/9574855238d59236/f256dcb8e7fc/v/bd898496aead/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image8.png)
This guideline creates a strong sense of trust and confidence – in the technical control of the product as well. It stands for the values of ergonomics, precision, and quality.
![#Futureshaper: dynamic edge](https://corporate.webassets.siemens-healthineers.com/87fb21442c0684fe/d159b1e7676d/v/978b571efadc/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image9.png)
This principle creates an inspiring, dynamic design language. It communicates the values of innovation, technological advancement, and a pioneering role.
![#Futureshaper: recognition factor](https://corporate.webassets.siemens-healthineers.com/8489281ba3d861fc/f176d988ca5f/v/46793229b61f/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image10.png)
This uniform product language – expressed by incisive colors and distinctive forms – lends all of our products their unique, unmistakable "face".
![#Futureshaper: design guide overview](https://corporate.webassets.siemens-healthineers.com/59ca3af30a96be2e/0221d45be97a/v/af0e92203ec3/siemens-healthineers_perspectives_futureshaper_product_design_gallery3_image1.png)
Stefanie co-developed the color and form language of our products in collaboration with her team colleagues. This language is backed by a sophisticated concept:
Red Dot Design Award
The Red Dot Design Award is an international design competition for product design.
“Red Dot” winner
MAGNETOM Free.Max
![#Futureshaper: “Red Dot” winner MAGNETOM Free.Max](https://corporate.webassets.siemens-healthineers.com/62d091c3fe549fe4/d4814e10517b/v/8109953cd954/siemens-healthineers_perspectives_futureshaper_product_design_magnetom_free_max.png)
Making patient examinations more comfortable
What is the standard diameter of a MRI scanner bore?
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Katja Gäbelein works as an editor in corporate communications at Siemens Healthineers, and specializes in technology and innovation topics. She writes for text and film media.
Assistant editor: Guadalupe Sanchez